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scottmonty

scottmonty


Scott Monty
Male / 39
Dearborn, MI (Country)
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250 clippings

Corporate, Brand, Product and Service - Ford is called out as a company that is using corporate social media very effectively
Tags: FordiMediascottmontysocialmedia  | added February 9, 2010
I'm quoted: "We spend the majority of our time engaging with people on these networks, not advertising on them."
Tags: economistFordscottmontysocialmedia  | added February 2, 2010
Jake McKee with some kind words about the art behind my work at Ford
Tags: communityguyFordjackiehubajakemckeescottmontysethgodinsocialmedia  | added January 28, 2010
Jackie Huba interviews Seth Godin on his latest book; he calls me out as an example of a lynchpin.
Tags: churchofthecustomerjackiehubascottmontysethgodinsocialmedia  | added January 27, 2010
Steve Rubel interviews me at a Unilever event
Tags: Fordscottmontysocialmediasteverubelvideo  | added January 25, 2010
Why social media should be about far more than marketing.
Tags: Fordmatthewyeomansscottmontyslatesocialmediathebigmoney  | added January 19, 2010
An interview from the 2010 North American International Auto Show
Tags: #NAIASFordscottmontysocialmediastrategyweb  | added January 18, 2010
Tags: adweekscottmontysocialmedia  | added January 18, 2010
Just like a car, though, there's an alternative to raw speed. Call it maneuverability. You might still take a long time to get up to perfect cruising speed, but you can initiate a turn on a dime. I'd put Ford in this category. Obviously, it's going to be a long time before a car company is fast. It can take a year or more to get a factory up and running... there are just too many resources to manage. But how fast can a leveraged person in the organization get a decision made? How much data needs to be collected, how much proof needs to be produced, how many meetings need to be held? In my experience, the size of the company isn't always the driving factor in this metric. It's usually the guts of senior management that matters.
Tags: Fordsethgodin  | added January 14, 2010

 
 
 
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