That takes patience, a listening ear and a genuine interest in what their customers are saying as well as what you're selling.
Some coverage of my talk at the PSFK salon on August 12, 2010
A recap of our Explorer reveal strategy - and the results.
Coverage of Ford's social media guidelines
Bryan Person with highlights of the success of the Explorer reveal.
I join the discussion on Shel Holtz and Neville Hobson's podcast, along with Jennifer Cohen, Dom Sparkes and Steve Rubel to discuss the wisdom of companies using Facebook Pages, along with pros and cons of using them.
One of the side benefits of businesses using social media is that it requires some maintenance by actual human beings. For every business, this presents an opportunity.
This freedom has helped build interest in Ford, and Scott Monty has also become a trusted resource in the world of new media. He speaks on new media for big brands, advertising, etc. You can find him at conferences (not just talking about how great the cars are) but educating people and shaking hands.
Ford’s intention is to consider how social media can inform the company as a whole, rather than judging its efforts by the criteria of one department and those “holistic” lessons filter up and down through the company.
