stevegarfield

Get Seen: Online Video Secrets to Building Your Business by Steve Garfield... takes so much of the mystery out of creating videos and making those videos available online. It’s also a huge confidence booster for newbies, as Garfield points out that you don’t have to always create highly polished, professional videos to be successful online. As an example, he points to the immediacy of Gary Vaynerchuk ’s passionate, but often very simply-produced videos on wine, noting that in many ways the success of these videos is that they are personal, not overdone.

Watch as Garfield explains how his career culminated into writing “Get Seen” and offers tips on forming online communities, using video to connect with people in your community, and tools for fast, easy shooting.

David Spark interviewed me in the lobby of hte Hilton at SXSW 2010. We talked about online video and discussed whether this was the best place to conduct the interview considering the noise and lighting. David used a Flip camera. Looks good.

while this book is not about the job search, it is one of the first "manuals" about how to do web video, including all you'd need to know to work up a video resume for yourself.

If you're a solopreneur or a small business, you need to get this book. If you're looking to incorporate video into your online presence, you need to get this book. If you're looking to take yourself, your brand, or your business, to the next level, you need, to Get Seen.

Li entre domingo e segunda da semana passada, li um excelente livro sobre vídeo online. Foi recém-lançado nos EUA. Se chama Get Seen (Seja visto), de Steve Garfiled. O livro é muito bom e rápido de ler. Dessa vez, usei o Kinlde for PC no netbook aqui em casa e funcionou muito bem, pois, ao mesmo tempo que lia, ia pesquisando na internet as sugestões dele.

Garfield, who is the founder of Boston Media Makers—a sort of media and marketing cohort of like-minded individuals that gather monthly to talk about marketing—is an author who knows what he’s talking about. ... Garfield’s new book, available on Amazon here, is titledGet Seen: Online Video Secrets to Building Your Business (The New Rules of Social Media), and is rich in both its information and its prose. Get Seen is filled with applicable nuggets for aspiring video marketers (like us… and like you!), including step-by-step instructions for everything from creating and editing a video to increasing views and exposure once your video is uploaded online. There are some excellent case-studies—well-chosen ones, too, I might add—that lay the foundation for all the lessons he’s trying to teach with the book. And there’s even a section on resources like software, websites, and other tools. ... Though this would rank as one of the best I’ve seen ... A book like Get Seen is perfect for them, and I’ve already begun recommending it to clients. It was clearly written with both the video novice and the experienced Internet marketer in mind. Which is not to say that there isn’t great stuff inside for more advanced marketers as well… because there is. Wherever you fall on the experience spectrum for video marketing, this book can serve as a great reference material as you strive to improve and enhance your campaigns. I was relieved to find this title so easy to read. It’s not written academically, nor is the author using it as a way to show off how smart he is. Garfield isn’t trying to wow you with his vocabulary, and he doesn’t get stuck in the mire of trying to explain abstract concepts. Sometimes the best writers are the ones that don’t look like they’re trying so hard. And this book reads like something that was written naturally. ... If you’re looking for some insider tips on turning yourself into a web video expert, Get Seen would be an excellent starting point. With writing that is friendly and conversational, Garfield lays out all you need to know, from technical know-how to strategy and viral marketing.

TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web. This week we meet with Steve Garfield, a video blogger based in Boston, Massachusetts. The author of Get Seen: Online Video Secrets to Building your Business

Last Thursday an eclectic mix of people attended The Spring Fever #Soxup Event at Fenway Park, which was the Boston booksigning event for Steve Garfield, author of Get Seen: Online Video Secrets to Building Your Business. Brightcove was proud to sponsor the event for good friend, Steve. We picked up 75 books for the event-- 70 books given away at the door for the first 70 people who came in and another 5 raffled off to lucky winners as part of the evening's festivities. There were a mix of Brightcove customers, partners, fans and some folks who were getting to know Brightcove for the first time. We put together this video to give you a feel for the event and to let some folks share their thoughts on Brightcove:

"The XShot is so neat that I included it in my book on page 68. The XShot allows you to extend the camera far enough away from you to be able to get an in-focus shot of yourself. or a two-shot of you and someone else. It is also fun to demonstrate when I speak at conferences. People love to shout out suggestions of how I should use it, including as a putter." said Garfield.